Barnie’s Coffee & Tea Company has announced the promotion of Alexis Rodriguez to Vice President of Production and Distribution and Shannon Wolfgang to Vice President of Marketing and Design according to CEO Ron Pecora. “These two outstanding performers have excelled in producing our quality coffee and maintaining and expanding our 45-year-old brand,” Pecora said.
Alexis Rodriguez, VP Production and Distribution
Rodriguez joined Barnie’s Coffee in June of 2024 as Production Manager in our 12,000-square-foot production and distribution plant in South Orange County. Rodriguez has tripled the capacity of the plant’s high-capacity Dietrich roasting equipment to meet increased high demand across Barnie’s omni channels of E-commerce, Barnie’s Winter Park Cafe, Amazon, Grocery Retailers, Wholesale, and Fueled by Barnie’s Coffee Licensed Cafes in Ground Coffee, Whole Bean and Single Serve Cup Production.
In addition to her successful management of the production and distribution center, her increased responsibilities include companywide strategic planning, annual business development, and continuous improvement in leadership for the entire Barnie’s Coffee Team.
Before joining Barnie’s Coffee, Rodriguez was the Inventory Coordinator at Las Olas Confections. However, her true passion for food manufacturing began at Bevolution, a small town in Southern Florida, where she started as a case packer. Over time, she worked her way up becoming a machine operator then later a team leader, and eventually a floor supervisor.
When asked what she loves most about her job here at Barnie’s Coffee, here is what Rodriguez said, "I love everything about my job, but what I love the most is working closely with amazing people who truly value their contributions. From the executive team to the production workers, the support and collaboration is just incredible. I especially cherish the hands-on experience I'm gaining from my team. It has been an absolute delight working with such a talented and dedicated group!"
Shannon Wolfgang, VP Marketing and Design
Wolfgang joined Barnie’s Coffee in 2017 as a Freelance Graphic Designer. Since then, Wolfgang has worked in multiple areas of the business while creating content for the brands omni channels of E-commerce, Barnie’s Winter Park Cafe, Amazon, Grocery Retailers, Wholesale, and Fueled by Barnie’s Coffee Licensed Cafes.
Wolfgang is the Art Director of the overall look of the Barnie’s Coffee brand. She is the brand photographer, and artist of the digital and tangible assets for its flavorful products including coffee packaging, marketing materials, plus cafe collateral for food and beverage menus with signage. She also manages Barnies’ e-commerce team, Red Rocket Studios, producing advertising, newsletters, promotional calendars, and social media posts. In addition, Wolfgang works with Barnie's retail channel on co-marketing efforts including photography and social media campaigns including blogs, and recipes with Barnie’s Coffee products at Publix & Winn Dixie. Wolfgang works with Amazon by providing bright and colorful photography, and videos with keyword product information. She provides brand and marketing assets, photography, and video, for all Barnie’s Coffee and Tea products, plus the limited time seasonal offerings to the licensed cafes known as Filtered: Fueled by Barnie’s Coffee in the Central Florida area and beyond.
Before joining Barnie’s Coffee, Wolfgang was an Art Director at Bonnier Publications in Winter Park for almost ten years working on various national magazines that included Waterski, Wakeboarding, Garden Design, Popular Science, Parenting, and more. After working almost, a decade at the magazine company, Wolfgang decided to put her talent into the Orlando businesses as a freelancer, which included contract work for national brands, publications, and various agencies around the Central Florida area. One client, Barnie’s Coffee and Tea Company, turned full-time, and the rest is coffee table history.
Wolfgang's true passion is photography and art collaboration with other talented artists and says, “I feel so fortunate to create for a company that values my talent and opinions in art while promoting a really good product. Flavored Coffee is something that Barnie's offers that no other coffee company really does well. It makes my life super simple when you have to market something that smells and tastes SO good. It doesn’t hurt that our mascot illustration of Barnie for our brand is so bright, and fun while traveling around the world on these super awesome adventures.”
